The key to improving the conversion rate of an online store is customer trust
Shenzhen Liutao Consulting Co., Ltd.’s Taobao agent operation is reliable. If some people see the online store but no one buys it, this means that the conversion rate is low, and what follows is The store was unprofitable and sales were declining, so many customers became anxious. How can we improve the conversion rate? Shenzhen Liutao Consulting Co., Ltd. has only one sentence: the conversion rate of your store is closely related to the trust of your customers. When Customers trust you more and more, and even rely on you, and the conversion rate feels like it has skyrocketed.
Shenzhen Liutao Consulting Co., Ltd. has a reliable Taobao agent operation. Opening an online store also requires a certain amount of emotional intelligence. When we think about it from another perspective, we can understand a lot. If I am a buyer, when I buy something What do I pay most attention to? Too many customer services, store discounts, basic baby information, brands, etc. These are all factors that affect my decision. So next, Shenzhen Liutao Consulting Co., Ltd. will start from these things. You can Let’s discuss together
1. Basic information
The basic information mentioned here by Shenzhen Liutao Consulting Co., Ltd. refers to the information that can be viewed without clicking after searching through Taobao, including the main picture, price, Number of payers, title, Want name, region, seller service, etc. (including truthful description, delivery speed, service attitude, store reputation and praise rate). Basic information is a hard indicator and the most important part in forming clicks and transactions. Maybe you will feel that you cannot control this basic information or are unable to control it, but that is wrong. Your main image, price, title, Wanted name, and seller services are all set by you. As for the three indicators and praise rate, they are also closely related to your daily operations. The number of payers and reputation are also accumulated slowly and cannot be achieved overnight. Special emphasis is placed on the main image, which must be clear and bright. Looking at a baby is like looking at a person. If the main picture is well done, the buyer may fall in love with your baby at first sight. On the contrary, if your main picture makes people feel that it is a three-no product produced by a small workshop, who will be willing to click on your baby? The main picture must not have psoriasis. Followed by the Want Want name, it is best to keep the Want Want name consistent with the store name. As for sales, if you have never done anything that Tao Xiaoer cannot tolerate, I believe your sales will not increase or decrease dramatically.
2. Brand Image
Shenzhen Liutao Consulting Co., Ltd. has a reliable Taobao agent operation. Anyone who does business must pay attention to credit. Brand image is the face of your business. Establishing a brand image is also important for store development. The most basic point in establishing a brand image is to give your store a good name. The name should not only be well-known by the public, but also reflect the style of the store. It should not be too personal. The store name should be different from your WeChat name. It should not only be liked by you, but also accepted by the public. After you have a good name, you need to decorate the store around this name. The decoration should focus on integrity, and the decoration style should be consistent with the categories sold. There should also be integrity between the homepage, detail pages, list pages, and baby detail pictures. Don’t use one style for your homepage and another style for your baby details.
3. Do what you say
After talking about decoration, the next step is the activities and rules of the store. In order to obtain better conversions, sellers often participate in some activities or create store activities. What I want to talk about here is the activity rules (including return and exchange rules), etc., which must be clearly stated in advance and broken down first, and not messed up later. If you don’t make it clear first, you’ll have to wait until the buyer makes the purchase to say this and that. It can be annoying, in a situation like this, when the buyer accuses you of being a liar. If careful buyers find that your activity rules are not clearly explained, they will not believe you at all, let alone place an order. When it comes to commitments, be real and keep your word. Never change your order day and night, one way or the other. That kind of promise makes people distrustful. For example, if there is a special offer for a holiday event, the special offer must be real. Do not increase the price before the event, offer crazy discounts during the event, and cancel the discount and change the original price after the event. As a result, the buyer found that the product he bought did not enjoy the discount at all. Not only was this not conducive to promotion, but it was also a black road.
4. Customer Service Attitude
Regarding customer service issues, most small sellers do not have professional customer service knowledge, and most transaction disputes arise due to customer service issues. Insufficient customer service will also create a sense of distrust among customers, thus affecting the conversion rate. The most basic thing about customer service is to keep Want Want online. If a customer contacts your Want Want at 0:00 in the morning and finds that Want Want is not online, will he still buy your baby? Of course not, because he is afraid that your baby will have quality problems. , and when he asked you to handle after-sales service, you didn’t reply to him. Then there is the requirement for customer service to speak. Customer service should try to use accurate customer service language. Just answer whatever the customer asks, and don't be too arbitrary or extreme in your answers. The requirements are correct, pertinent and prompt. While using professional terminology, pay attention to being down-to-earth, so that people can feel that you are a living and interesting person sitting on the other end of the computer, rather than a dull machine. No one wants to do business with a seller who is like a machine.
In short, Shenzhen Liutao Consulting Co., Ltd. tells all sellers that the conversion rate is judged based on the comprehensive situation, so the seller must be comprehensive, from basic information to customer service, everything must be perfect.
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