Improve the click-through rate of through-train products
Is Shenzhen Liutao Consulting Co., Ltd.'s Taobao agent operation regular? Many sellers' products are naturally ranked or after the through-train products are displayed, they find that the click-through rate is very low. In many cases, they are not careful. We have studied the audience but not the buyer’s psychology, resulting in some settings that cannot meet the needs of buyers. Below, Shenzhen Liutao Consulting Co., Ltd. will talk to you about the top ten factors that affect the click-through rate of the product. Points.
Is the Taobao agent operation of Shenzhen Liutao Consulting Co., Ltd. regular? 1. Products are always the first competitiveness
Products are always more important than traffic. Everyone should remember this. This is why many sellers They all emphasize supply and selection. Because some products are already saturated on Taobao, and some products have no competition at all or relatively little competition. The five elements of product selection must have a click-through rate higher than 100 times, a large number of collections, a conversion rate higher than 100% in the industry, a depth of access greater than 100%, and a bounce rate less than 10%. If the product can meet these five conditions, then this will be a very good product. Excellent product. It doesn’t mean that you can’t use it if you don’t meet these conditions. When choosing a model, it should at least be better than the average one.
2. The top ten influencing factors that affect the click-through rate of through trains
Delivery time
The delivery time must be during the popular time period for conversion, usually in the afternoon and evening, and the popular time for mobile terminals and terminals The segments must be separated. If you want to focus on a certain platform, the two must be invested separately. It can be adjusted according to the hot search time period of the industry and the concentrated time of visitors to your store.
Distribution area
In the early stage of distribution, only the area with the highest click-through rate is selected. Note that a high click-through rate does not necessarily mean good display, so it must be comprehensively measured. You can search for your main investment keywords based on traffic analysis, select the delivery area, and then remove remote areas. If it is the old plan, you first need to remove the area with the worst click-through rate in the geographical report.
Publishing platform
If you want to raise keywords, it is best not to place them outside the site and targeted, and to choose fewer words. The default click unit price on the wireless side should be increased by 10 times, and the effect will be self-evident later.
Quota
It is best not to have a quota in the nutrient stage, and then limit it later when it is stable. If you must have a quota, it must at least meet the cost of one click, and choose intelligent delivery.
Promotional Pictures
Many people like to make weird promotional pictures. The click-through rate and quality score look very beautiful, and they feel good mentally. However, they will fall back after two days. Whether you use a swipe or a pornographic picture, it is opportunistic. It’s best not to use the method. I don’t use it myself and I don’t recommend it to everyone.
Promotion title
The promotion title is closely related to the system's initial quality score of the keyword. If you want to improve the initial score, you must improve the correlation between the promotion title and the baby's attributes, and try to choose the baby's attribute words.
Quality score
In order to improve the quality score of keywords as soon as possible, try to choose as few keywords as possible in the first batch, about three or so, and then offer a relatively high price, which is above the traffic acquisition ability. If the click-through rate is too high, Low, you can do it yourself, I won’t go into details here.
Is the Taobao agent operation of Shenzhen Liutao Consulting Co., Ltd. regular? Ranking of new words
For the ranking of new words, in theory, the higher the better, especially for wireless terminals, ranking at the beginning The higher it is, the faster the quality score will improve in the later period.
Bidding
Regarding the first bidding issue, the bid is too small and there is no display, and of course there is no click-through rate. However, the bid is too high. Because the product has limited sales, it has no advantage compared with surrounding products, resulting in click-through rate. Too low, so too high or too low is not good. Generally speaking, the first bid is twice the average click price.
Sales volume and price
This is the final influencing factor. When sales are low, the click-through rate under big keywords is very low. Therefore, in different periods of time, different keywords need to be promoted to ensure effectiveness. CTR.
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