How to operate and promote mobile Taobao stores
Shenzhen Liutao Consulting Co., Ltd. Taobao hosting is very good. Now the development trend of Taobao is becoming more and more wireless, and many sellers have opened mobile Taobao stores. So we How to run a mobile Taobao store well, and what is the difference between it and a mobile phone store? Let’s listen to Shenzhen Liutao Consulting Co., Ltd.
Shenzhen Liutao Consulting Co., Ltd. Taobao hosting is very good. , The choice of wireless promotion baby
First of all, Shenzhen Liutao Consulting Co., Ltd. believes that whether the baby has potential on the wireless side can be seen from two data, one is the average visitor value (transaction amount/number of visitors) , to see whether the baby has the ability to make money. The other is the collection rate (number of collections/number of visitors). It can be seen whether the baby is popular with consumers. Based on these two data, we will select two or three babies as the mobile store. Main recommendation.
2. Phased keyword strategy for wireless promotion of products
Secondly, after selecting the products to be promoted, you can formulate a set of keyword usage strategies. Shenzhen Liutao Consulting Co., Ltd. recommends that you go first Check the popular keywords belonging to this product, count the search volume, conversion rate, competition, and sales demand of each entrance for these words, and then formulate a phased keyword usage strategy. For example, the keywords in the first phase are in The minimum sales volume required for the first five pages is, and the current baby sales volume is, then this keyword can be used at this stage. The minimum sales volume required for the first three pages of the second stage keyword, then the remaining sales volume is the promotion goal we want to do. . And so on to formulate our strategy.
3. Wireless Operation Promotion Plan
Finally, Shenzhen Liutao Consulting Co., Ltd. would like to tell you that there are many methods of wireless promotion, such as through trains, Taobao customers, official activities, and third-party sites. These methods are all commonly used promotion methods. Different promotion methods can attract different consumer groups, so we must analyze the market data of each channel before doing promotion. What we have to do is to find a promotion method that suits us.
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